https://thirstyroots.com/black-hair-art.html
Hair, Beauty and Makeup are becoming an invaluable voice within major beauty brand markets. Or better put, that invaluable voice is finally being listened too.
If a system doesn’t work for you or excludes you, do you fix the system?
Or build your own?
The black hair and beauty industry is worth an estimated $2.58 billion, and the button g power of black consumer is projected to be a staggering $1.8 trillion by 2024 with black consumers spending six times more on hair care than their white counterparts. It’s hard to fathom why so many huge companies chose to ignore that market by not involving consultants that know the community.
This lack of support create a number of black hair and beauty entrepreneurs, who began to lovingly develop their own products, they themselves so desperately needed.
Exhausted of being under-served or ignored. Propelled by the natural hair move movement, created product makers, service providers, influencers, hair an d makeup expert educators, knowledgable consumers, all intermixed in supporting a grassroots rejuvenation in the black hair and beauty care.
With this acceleration of business and development, we have seen black creators not only developing their own, but also taking on roles in predominantly white spaces and helping to regulate the industry at large.
While it's some progress that these conversations are happening, it is important to note this is more so about dismantling generations of systems that have been put in place to keep Blacks out of the decision-making process. That mindset has to change right now. There’s an exigency to be seen and heard in all parts of hair and beauty industries.
Insistence to be a part of the decision-making process. Our voices and shared experiences are powerful and we bring with us overwhelming knowledge. This is not about condolences and just throwing investment here and there, it's about digging deep and really valuing us and our input into the hair and beauty industry marketplace.
www.EugeneDavis.Hair